Denmark-based Pandora, the world’s largest jewellery brand, has announced plans to open a new office in New York, US, to support approximately 150 full-time corporate staff. The company will initially open a temporary branch in Manhattan in September 2022 before establishing a permanent hub in Q2 2023.

Pandora cited New York’s world-class talent and its long-term growth strategy in the US market as the motivation for the investment. The company is set to increase its US market share and double its revenue in comparison with 2019. Pandora’s US business sales reached more than $1bn in 2021.

Luciano Rodembusch, president of Pandora North America, commented: “New York is the largest commercial market in the US and one of the largest commercial markets in the world, attracting leading talent that will strengthen our brand as we continue to deliver on our business strategy. We are also committed to increasing our investment in the New York retail industry – adding to our existing business footprint, which includes nine store locations across Manhattan, Brooklyn, Queens and the Bronx.”

Pandora currently operates a North America hub in Baltimore, Maryland, and a logistics centre in Columbia, Maryland. The company also established a global digital hub in London in April 2022.