is the consumer goods company most prolific at making international expansions, followed by Stichting INGKA Foundation and Mercado Libre. GlobalData’s consumer goods foreign direct investment (FDI) company report highlights the current foreign investments made by leading consumer goods investors. Buy the report here. has been the most active consumer goods greenfield investor between Q1 2019 and Q1 2024, according to GlobalData’s FDI Projects Database. The parent company has been actively investing through several of its subsidiaries/company divisions.

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Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.

The majority of investments were in the online retail subsector. In fact, 53% of its total foreign investments were in this subsector. It also created projects across a further 27 subsectors.

By business function, most (50.7%) of projects were related to logistics & warehousing. Sales, administration & marketing and contact centre were the next most popular operations undertaken by

The company has been active across ten world regions, mainly focused on Western Europe which received 51.8% of the company’s greenfield investments between Q1 2019 and Q1 2024. Its top three destination countries (by number of greenfield FDI projects) were Germany, India and the UK. Combined these three countries account for 61.9% of its total number of consumer goods investments. created more FDI projects in 2021 compared to any other year between Q1 2019 and Q1 2024.

Other leading FDI project generators in the consumer goods industry include Stichting INGKA Foundation, Mercado Libre, Walmart and Unilever.

The US is the leading source market for outbound consumer goods greenfield FDI projects. The country accounts for 36.3% of total outbound consumer goods investment projects. There have been 116 unique parent companies from the US that have announced consumer goods FDI projects between between Q1 2019 and Q1 2024.

To further understand the top consumer FDI companies, access GlobalData’s Top consumer Foreign Direct Investment Companies report.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s FDI Projects Database records greenfield FDI throughout the world in real-time. The data can be used to analyse company cross-border expansion activities as well as identify industry, thematic and geographic trends.