Salesforce has unveiled plans to invest $1bn in its Mexican operations over the next five years, focusing on expanding technical capacity and service delivery in the region.

The investment will fund a new office in Mexico City’s Polanco district, which will serve as a site for up to 2,000 employees and house a Global Delivery Centre (GDC).

The GDC will provide multi-lingual consulting in English, Spanish, and Portuguese, supporting clients throughout the Americas with Salesforce’s Agentforce platform.

This move is targeted at scaling Salesforce’s ecosystem in Mexico through workforce development and technical training in AI.

Since entering the market in 2006, Salesforce has extended its client base to include major firms such as Xcaret, Grupo Bafar, and FEMSA, and now engages with nearly 1,000 local partners and resellers.

Mexico Secretary of Economy Marcelo Ebrard said: “Salesforce’s commitment to expanding its investment in Mexico highlights the strength of our economy and the exceptional talent we have.

“This investment will not only create jobs and build AI skills within Mexico but will also position our country as a key consultancy hub for markets across Latin America on AI agents and more.”

The new GDC will be integrated into Salesforce’s professional services organisation, delivering operational transformation for businesses aiming to combine human expertise with AI agents.

Companies in Brazil, Chile, and Colombia, including Globo, Grupo Falabella, and Protección, are already engaged with Agentforce and are set to access the expanded consulting services.

Salesforce stated that ongoing expansion in Mexico underscores its operational approach to supporting both public and private sector organisations throughout Latin America.

Salesforce chair and CEO Marc Benioff said: “Mexico is home to some of the world’s most innovative companies, and it’s becoming an important hub for enterprises embracing the agentic future.

“This $1bn investment is a commitment to Mexico as a key market for AI-powered growth — supporting the incredible talent, customers, and partners who are shaping the next generation of digital leadership across Latin America.”

In August 2025, Salesforce agreed to acquire Regrello, a company focused on AI-driven solutions that simplify complex business processes.