UK-based Field Scope International, a market research company that delivers fieldwork recruitment services, has opened a new office in Johannesburg, South Africa. The opening will allow the company to better serve UK and US businesses looking to expand in the sub-Saharan African market.

Field Scope cited various reasons for its investment, including South Africa’s advanced economy and its business-friendly environment. The company was also motivated by the number of South African companies that are open to partnering arrangements with UK and US companies, including agency, licensing, joint ventures, mergers and acquisitions. In addition, South Africa serves as a business incubator for new-to-market ideas.

Field Scope is headquartered in London and also operates offices in Lilongwe, Malawi; Belgrade, Serbia; New York, US; and Sofia, Bulgaria.