The Coca-Cola Co is the beverages company most prolific at making international expansions, followed by Anheuser-Busch InBev and Nestle . GlobalData’s beverages foreign direct investment (FDI) company report highlights the current foreign investments made by leading beverages investors. Buy the report here.
The Coca-Cola Co has been the most active beverages greenfield investor between Q1 2019 and Q3 2023, according to GlobalData’s FDI Projects Database. The parent company has been actively investing through several of its subsidiaries/company divisions.
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Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI such as mergers and acquisitions are not included as part of this definition.
The majority of The Coca-Cola Co investments were in the soft drinks subsector. In fact, 90.9% of its total foreign investments were in this subsector. It also created projects across a further 5 subsectors.
By business function, most (69.1%) of The Coca-Cola Co’s projects were related to manufacturing. Logistics & warehousing and sales, administration & marketing were the next most popular operations undertaken by The Coca-Cola Co.
The company has been active across eight world regions, mainly focused on Western Europe which received 30.9% of the company’s greenfield investments between Q1 2019 and Q3 2023. Its top three destination countries (by number of greenfield FDI projects) were Canada, Germany and Turkiye. Combined these three countries account for 39.2% of its total number of beverages investments.
The Coca-Cola Co created more FDI projects in 2019 compared to any other year between Q1 2019 and Q3 2023.
Other leading FDI project generators in the beverages industry include Anheuser-Busch InBev NV/SA, Nestle SA, PepsiCo Inc and Diageo Plc.
The US is the leading source market for outbound beverages greenfield FDI projects. The country accounts for 22.4% of total outbound beverages investment projects. There have been 23 unique parent companies from the US that have announced beverages FDI projects between between Q1 2019 and Q3 2023.
To further understand the top beverage FDI companies, access GlobalData’s Top Beverage Foreign Direct Investment Companies report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s FDI Projects Database records greenfield FDI throughout the world in real-time. The data can be used to analyse company cross-border expansion activities as well as identify industry, thematic and geographic trends.
