Germany is the leading destination market for greenfield leisure and entertainment FDI, while the US is the top source market. GlobalData’s leisure and entertainment foreign direct investment (FDI) report highlights the current trends in leisure and entertainment foreign investments. Buy the report here.

Between 2019 and 2022, the leisure and entertainment sector was the twenty-sixth largest FDI sector in terms of the number of greenfield investments. The leisure and entertainment sector accounts for 0.5% of global greenfield FDI projects.

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Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.

Combined, the top ten destination countries account for 54.4% of total leisure and entertainment FDI projects.

The leading destination country for leisure and entertainment FDI is Germany. The US, United Arab Emirates and the UK are also popular leisure and entertainment investment hubs.

According to GlobalData’s FDI Projects database, United States-based companies were the leading source of greenfield leisure and entertainment investments into Germany.

With respect to outbound FDI, the US was the leading leisure and entertainment source market. US-based companies held a 26.8% share of total outbound leisure and entertainment FDI projects. The UK, Spain, Mexico and Netherlands are also top source markets for leisure and entertainment FDI.

To further understand global leisure and entertainment foreign direct investment trends, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s FDI Projects Database records greenfield FDI throughout the world in real-time. The data can be used to analyse company cross-border expansion activities as well as identify industry, thematic and geographic trends.