Marriott International is the tourism company most prolific at making international expansions, followed by Accor and InterContinental Hotels Group. GlobalData’s tourism foreign direct investment (FDI) company report highlights the current foreign investments made by leading tourism investors. Buy the report here.
Marriott International has been the most active tourism greenfield investor between Q1 2019 and Q3 2023, according to GlobalData’s FDI Projects Database.
Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.
The majority of Marriott International investments were in the hotels & resorts subsector. In fact, 99.3% of its total foreign investments were in this subsector. It also created projects across a further 3 subsectors.
By business function, most (99.8%) of Marriott International projects were related to construction.
The company has been active across ten world regions, mainly focused on Asia which received 37.4% of the company’s greenfield investments between Q1 2019 and Q3 2023. Its top three destination countries (by number of greenfield FDI projects) were China, Japan and the UAE. Combined these three countries account for 23.9% of its total number of tourism investments.
Marriott International created more FDI projects in 2019 compared to any other year between Q1 2019 and Q3 2023.
The US is the leading source market for outbound tourism greenfield FDI projects. The country accounts for 31.8% of total outbound tourism investment projects. There have been 78 unique parent companies from the US that have announced tourism FDI projects between between Q1 2019 and Q3 2023.
To further understand the top tourism FDI companies, access GlobalData’s Top tourism Foreign Direct Investment Companies report.