Marriott International is the tourism company most prolific at making international expansions, followed by Accor and InterContinental Hotels Group. GlobalData’s tourism foreign direct investment (FDI) company report highlights the current foreign investments made by leading tourism investors. Buy the report here.

Marriott International has been the most active tourism greenfield investor between Q1 2019 and Q1 2024, according to GlobalData’s FDI Projects Database. The parent company has been actively investing through several of its subsidiaries/company divisions.

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Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.

The majority of Marriott International investments were in the hotels & resorts subsector. In fact, 99.3% of its total foreign investments were in this subsector. It also created projects across a further three subsectors.

By business function, most (100%) of Marriott International projects were related to construction.

The company has been active across ten world regions, mainly focused on Asia which received 37.1% of the company’s greenfield investments between Q1 2019 and Q1 2024. Its top three destination countries (by number of greenfield FDI projects) were China, Japan and the United Arab Emirates. Combined these three countries account for 24.2% of its total number of tourism investments.

Marriott International created more FDI projects in 2019 compared to any other year between Q1 2019 and Q1 2024.

Other leading FDI project generators in the tourism industry include Accor, InterContinental Hotels Group, Jin Jiang International Holdings and Hilton Worldwide.

The US is the leading source market for outbound tourism greenfield FDI projects. The country accounts for 31.4% of total outbound tourism investment projects. There have been 84 unique parent companies from the US that have announced tourism FDI projects between between Q1 2019 and Q1 2024.

To further understand the top tourism FDI companies, access GlobalData’s Top tourism Foreign Direct Investment Companies report.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s FDI Projects Database records greenfield FDI throughout the world in real-time. The data can be used to analyse company cross-border expansion activities as well as identify industry, thematic and geographic trends.