Amazon.com is the consumer goods company most prolific at making international expansions, followed by Stichting INGKA Foundation and Mercado Libre. GlobalData’s consumer goods foreign direct investment (FDI) company report highlights the current foreign investments made by leading consumer goods investors. Buy the report here.
Amazon.com has been the most active consumer goods greenfield investor between Q1 2019 and Q4 2023, according to GlobalData’s FDI Projects Database. The Parent_clean company has been actively investing through several of its subsidiaries/company divisions.
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Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.
The majority of Amazon.com investments were in the online retail subsector. In fact, 59.8% of its total foreign investments were in this subsector. It also created projects across a further 25 subsectors.
By business function, most (56.7%) of Amazon.com projects were related to logistics & warehousing. Sales, administration & marketing and Contact Centre were the next most popular operations undertaken by Amazon.com.
The company has been active across ten world regions, mainly focused on Western Europe which received 49.2% of the company’s greenfield investments between Q1 2019 and Q4 2023. Its top three destination countries (by number of greenfield FDI projects) were Germany, India and the UK. Combined these three countries account for 59.8% of its total number of consumer goods investments.
Amazon.com created more FDI projects in 2021 compared to any other year between Q1 2019 and Q4 2023.
Other leading FDI project generators in the consumer goods industry include Stichting INGKA Foundation, Mercado Libre, Walmart and Unilever.
The US is the leading source market for outbound consumer goods greenfield FDI projects. The country accounts for 36.9% of total outbound consumer goods investment projects. There have been 113 unique parent companies from the US that have announced consumer goods FDI projects between between Q1 2019 and Q4 2023.
To further understand the top consumer FDI companies, access GlobalData’s Top consumer Foreign Direct Investment Companies report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s FDI Projects Database records greenfield FDI throughout the world in real-time. The data can be used to analyse company cross-border expansion activities as well as identify industry, thematic and geographic trends.
