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Singapore Exhibition & Convention Bureau

SECB's mission is to grow, nurture and reinforce Singapore's reputation as a dynamic business events destination.

As the lead government agency for the business events sector in Singapore, the Singapore Exhibition & Convention Bureau is responsible for shaping and retaining Singapore's exceptional reputation as one of the world's best business events destinations.

Consistently ranked as Asia’s Top Convention City by the International Congress and Convention Association (ICCA), Singapore is a global leader for business events.

A part of the Singapore Tourism Board (STB), the Singapore Exhibition & Convention Bureau (SECB) has over 40 years of experience in helping event professionals, meeting planners and incentive organisers from around the world plan and execute successful events in this vibrant island-city.

As a key driver of the business events sector, SECB fulfils the following roles:

Champion for business events

SECB’s mission is to grow, nurture and reinforce Singapore’s reputation as a dynamic business events destination, drawing on its extensive network of people, technology and ideas to facilitate the delivery of memorable and high-quality events.

Experience architect

SECB strives to deliver exceptional experiences for business delegates. Its professional team and partners are dedicated to providing support to industry partners in creating seamless and efficiently run events.

Global marketer

SECB is instrumental in promoting Singapore as a premier business and MICE destination. It also provides clients with marketing and publicity support to reach target audiences regionally and internationally.

Industry developer

SECB is committed to creating and developing Singapore’s vibrant and innovative business and MICE environment, working with strong industry players, robust alliances, world-class infrastructure and an emerging pool of MICE talent to achieve this.

The perfect mix: How hybridisation can increase the value of the events space

The Event Industry Resilience Roadmap looks at how the MICE sector can adapt and evolve to meet new challenges and make the most of emerging opportunities. In this abridged extract, its authors outline how to maximise the potential of hybrid event formats and harness the power of digitalisation, without losing sight of the value of in-person interaction.

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