PwC, a UK-based multinational professional services consultancy, has launched a new artificial intelligence (AI) hub in Singapore.
The AI hub will focus on setting benchmarks for AI adoption, growing domestic expertise in the sector, and forming key partnerships to enter new markets. Additionally, it will invest in an AI factory to streamline the development of impactful AI solutions.
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PwC will invest over $4m in Singapore over the next three years to establish this AI hub firmly. It has also garnered support from the Singapore Economic Development Board (EDB).
The new hub will partner with higher education institutions like the National University of Singapore to offer professional development and internships. It aims to equip students with practical AI engineering skills.
While it currently employs a team of 15 researchers and data scientists, PwC aims to increase that number to 20 within twelve to fifteen months.
Marcus Lam, executive chairman at PwC Singapore, stated that Singapore was the clear choice for the AI hub because of its strong infrastructure, economic stability and pro-business government policies.
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By GlobalData“As a popular regional HQ hub, Singapore is the natural fit to advance PwC’s AI ambition,” he added.
Jermaine Loy, managing director at the EDB, welcomed the new AI Hub, citing PwC as a critical partner for the country’s AI adoption across industries.
This adds to the growing list of companies investing in Singapore’s AI ecosystem. Recently, Oracle also opened its AI Centre of Excellence in March.
PwC operates globally with over 370,000 employees. Since 2024, it has announced investments in Switzerland, the Philippines, Portugal, Australia, Ireland, and the US.
