Ireland-based Smurfit Kappa, one of the world’s leading providers of paper-based packaging, has announced plans to open its first manufacturing facility in Morocco. The company will invest more than €35m ($37.49m) in the new packaging plant, which will be located in Rabat and cover an area of 25,000m2.

Construction of the new state-of-the-art facility will begin in May 2022 and the site is expected to become operational in early 2023. The project will generate 300 direct and indirect jobs in the country.

The factory will help meet growing demand for corrugated packaging from local customers and multinationals based in Morocco. It will produce packaging for various sectors including industrial, agriculture, fast-moving consumer goods, automotive, pharma and ceramics.

The new plant will also feature an experience centre, which aims to facilitate greater collaboration between the company and its customers.

Edwin Goffard, chief operating officer of corrugated and converting at Smurfit Kappa Europe, commented: “This new plant is being built at the right time and in the right place. High demand for corrugated is ongoing and customers want to know that their products are being transported and presented in the most efficient and sustainable way. We use the huge wealth of data gained from working with more than 65,000 customers worldwide to identify the best solution for the task at hand.”