US-based Sky IT Group, the developer of the SkyPad business-to-business software platform that connects brands and retailers, has opened a new office in Paris, France. Located in the Issy-les-Moulineaux area, the branch will help meet growing demand from European and international customers for the company’s product performance analytics platform.

The opening also brings Sky IT Group closer to its existing partners including brands such as Alexander McQueen, Balmain, Bottega Veneta, Marc Jacobs, Rag & Bone and The Row.

In a press release, Gil Hakami, vice-president for business development at Sky IT Group, commented: “We had such an amazing response with the launch of SkyPad on the US market, we wanted to offer our expertise to the European market as well. Our focus has always been to help the relationship between retailers and brands evolve. SkyPad has proven to do this in the US, so we are confident [the] EU will follow.”

Sky IT Group is headquartered in New York City. Its SkyPad platform currently services more than 4,000 users from some 2,000 brands across several industries and geographic regions.