Germany-based Personio, Europe’s leading developer of HR software for SMEs, has relocated to a new, larger office in the Soho area of London, UK. The company also doubled the size of its London team during the second quarter of 2021.

The move follows a period of exceptional UK demand for the HR tech company. Personio’s UK revenue in the first quarter of 2021 was more than ten times greater than the same period in 2020.

Chief executive officer Hanno Renner commented: “The UK market is highly underserved in terms of HR software for SMEs, and appetite for this has only increased as a result of the pandemic, with businesses increasingly needing new ways to manage remote and hybrid workforces. With the UK representing one of our most important markets we were keen to further invest in the UK and support the country’s six million SMEs as they get back on track and play a key role in fuelling the country’s economic recovery.”

Personio also cited London’s tech talent pool as a key driver in its investment decision. Chief people officer Ross Seychell noted: “People are the single biggest influencer on the success of any business, and as such, we are extremely committed to hiring top talent across all of our European offices to drive us forward. London remains one of the best places for tech companies to hire talented people.”

Personio expects to create 40 new jobs by mid-2023. The company will hire staff in all areas of the business, with a focus on sales, marketing and product analytics.

In addition to its London office, Personio operates branches in Dublin, Ireland, and Madrid, Spain. It will also open an office in Amsterdam, Netherlands, in late 2021.

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In January 2021, Personio announced $125m of new and pre-emptive Series D funding in an investment round that values the business at $1.7bn (€1.43bn), making Personio one of the most valuable private software companies in Europe.