US snacks and drinks giant Mondelez International has opened its Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore.

The $5m facility will be used to develop new products for consumers across Southeast Asia, Australia, New Zealand and Japan. It is intended to serve as a “strategic regional hub” and will augment the company’s existing Singapore Technical Centre, which was founded in 2006 and underwent an enlargement in 2018.

The opening was attended by Chan Ih-Ming, executive vice president of the Singapore Economic Development Board; chargé d’affaires Casey Mace, Deputy Chief of Mission for the US Embassy in Singapore; Deepak Iyer, executive vice president and president for Asia Pacific, Middle East and Africa (AMEA) at Mondelez; and Marco Michielsen, research and development lead for Southeast Asia and vice president of biscuits and baked snacks for AMEA at Mondelez.

Iyer said: “At Mondelez International, we are dedicated to pushing the boundaries of food innovation and product development. Through collaborative efforts, we aim to create a dynamic space where creative ideas can flourish and contribute to the development of new innovative products for our consumers.

“This expansion further enhances the capabilities of our Singapore Technical Centre and reaffirms our commitment and contribution to the country, which serves as the headquarters for our Asia Pacific, Middle East and Africa business. With a focus on co-innovation, this expansion is designed to help accelerate Mondelez’s mission to create ‘the right snack, for the right moment, made the right way’.”

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