Netherlands-based MassiveMusic, an international creative music agency offering sonic branding, music composition and music production for advertising, has opened a new office in Dubai, United Arab Emirates (UAE). The opening will bring the company closer to its partners and clients across the Middle East as well as the local music culture and industry.

MassiveMusic has already started hiring for the new office and plans to build a team of music, marketing and branding experts. The company also plans to build a local studio and recording facilities in 2023 for local clients.

Founder Hans Brouwer commented: “We are absolutely thrilled to be kicking off this new adventure in Dubai and the wider region, which has long been burgeoning with creative talent and ideas. We have worked with some fantastic brands over the years across the Middle East and North Africa and have established the agency as the number one leader in music and sonic branding. MassiveMusic can now offer a global approach to the Middle Eastern market, combining the creative thinking of a local team and the overarching strategy of a global music partner.”

The new UAE office will complement MassiveMusic’s existing locations in Australia, Germany, Japan, Poland, Singapore, the UK and the US.