South Africa-based Olico, a lead generation partner focused on the fintech, martech and greentech sectors, has opened a new office in The Hague, the Netherlands. Through the new branch, the company aims to distribute and build Olico businesses and products across Europe.

Gareth Mountain, head of sales at Olico, said: “We chose the Netherlands for its large and well-established fintech environment and the fact that it is very open to green technologies that are disrupting fossil fuels and reducing carbon emissions. Where our transport products are concerned, the Netherlands is well positioned as the gateway into the European zone. We were also encouraged by the reputation of the Dutch for being business-friendly.”

The project is supported by the Netherlands Foreign Investment Agency (NFIA) as well as The Hague Business Agency, a partner of the NFIA and part of the Invest in Holland network.