Germany is the leading destination market for greenfield consumer goods FDI, while the US is the top source market. GlobalData’s consumer goods foreign direct investment (FDI) report highlights the current trends in consumer goods foreign investments. Buy the report here.

Between 2019 and 2023, the consumer goods sector was the fifteenth largest FDI sector in terms of the number of greenfield investments. The consumer goods sector accounts for 1.9% of global greenfield FDI projects.

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Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.

Combined, the top ten destination countries account for 60.2% of total consumer goods FDI projects.

The leading destination country for consumer goods FDI is Germany. The UK, India and France are also popular consumer goods investment hubs.

According to GlobalData’s FDI Projects database, United States-based companies were the leading source of greenfield consumer goods investments into Germany.

With respect to outbound FDI, the US was the leading consumer goods source market. US-based companies held a 36.3% share of total outbound consumer goods FDI projects. France, China, UK and Germany are also top source markets for consumer goods FDI.

To further understand global consumer goods foreign direct investment trends, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s FDI Projects Database records greenfield FDI throughout the world in real-time. The data can be used to analyse company cross-border expansion activities as well as identify industry, thematic and geographic trends.