Betsson Group, a Swedish online gambling company, has announced it will launch a new technology hub in Málaga, Spain, signifying a strategic advancement in its global expansion initiatives.
The new hub aims to enhance Betsson’s technological prowess in various fields, including gaming development, the creation of native mobile applications, and advancements in artificial intelligence (AI). These segments play a crucial role in Betsson’s strategy to provide player experiences via innovative digital products.
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The new location has been selected following an evaluation of other possible sites, with Málaga being identified as the preferred choice due to its well-developed technology infrastructure, global workforce, and high living standards.
“Málaga offers the perfect environment for our next phase of growth,” Jesper Svensson, CEO of Betsson Operations, said. “As we continue to expand and innovate, strengthening our tech organisation is a key priority. This new hub will enable us to attract top-tier talent and enhance our capabilities in gaming development, native app development, and AI. These are key areas that support our ambition to provide the best player experience in the industry.”
Betsson intends to hire local professionals as well as international experts, particularly from Latin America, owing to the cultural connections and adaptable visa regulations between the two regions.
The new team is expected to have a significant impact on the future of the company’s technological framework. Recruitment initiatives have already commenced to draw in technology specialists to join the Málaga office.
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By GlobalDataThe choice to set up operations in Málaga underscores the industry trend of expanding to secondary European cities that possess technological capabilities and cost-efficient environments.
With operations spanning 21 countries and a workforce of over 2,500 employees, Betsson’s growth into Málaga strengthens its robust status as a global employer within the digital gaming industry.
