Marriott International is to enhance its presence in Austria through the addition of five new hotel agreements signed in partnership with tourism company Verkehrsbuero Hospitality.
This move is set to add more than 1,100 rooms to Marriott’s local offering in the country.
The five properties are operated by Verkehrsbuero under its Austria Trend Hotels brand. They will be converted into Marriott properties and open across three of its brands, notably Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton.
Verkehrsbuero CEO Martin Winkler said: “We are delighted about our new agreement with Marriott International. With this recent signing, we have gained a strong global collaborator with whom we can strategically develop our hotel portfolio.
“As an experienced hotel operator in Austria, we combine our long-standing expertise with Marriott’s global reach to provide guests from around the world with outstanding hospitality experiences.”
Four Points Flex by Sheraton is set to make its debut in Austria with four properties.
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By GlobalDataBy the third quarter of 2025, conversions will begin with Austria Trend Hotel beim Theresianum transitioning to Four Points Flex by Sheraton Vienna Hauptbahnhof, and Austria Trend Hotel Salzburg Messe becoming Four Points Flex by Sheraton Salzburg Messe.
Austria Trend Hotel Anatol is expected to convert into Four Points Flex by Sheraton Vienna Mariahilf by next year.
In addition, Austria Trend Hotel Ananas will undergo renovations to emerge as a dual-branded hotel, combining Four Points Flex by Sheraton Vienna Naschmarkt and AC Hotel by Marriott Vienna Naschmarkt.
The historic Parkhotel Schönbrunn is set to join Marriott’s Tribute Portfolio.
Marriott International Europe, Middle East and Africa chief development officer Jerome Briet said: “As a company, we have developed a conversion-friendly platform, and these new hotel signings are a testament to the trust owners and franchisees have in Marriott International and the reputation of our world-class brands.”
“Austria is an important growth market for the company, and we continue to see opportunities to further diversify our portfolio in the country. We are particularly looking forward to growth in the affordable midscale segment with Four Points Flex by Sheraton.”
Marriott’s current footprint in Austria includes 21 properties with around 4,000 rooms, featuring 14 of the company’s brands catering to a variety of traveller segments and purposes.
Earlier this month, Marriott opened The Element by Marriott, an extended-stay hotel near Charleston Airport in North Charleston.
