Basic Fit is the leisure and entertainment company most prolific at making international expansions, followed by Exhibidora Mexicana Cinepolis and The Void. GlobalData’s leisure and entertainment foreign direct investment (FDI) company report highlights the current foreign investments made by leading leisure and entertainment investors. Buy the report here.
Basic Fit has been the most active leisure and entertainment greenfield investor between Q1 2019 and Q1 2024, according to GlobalData’s FDI Projects Database.
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Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.
The majority of Basic Fit investments were in the sports teams and clubs subsector. In fact, 96.4% of its total foreign investments were in this subsector. It also created projects across a further two subsectors.
By business function, most (96.4%) of Basic Fit projects were related to construction.
The company has been active across one world regions, mainly focused on Western Europe which received 100% of the company’s greenfield investments between Q1 2019 and Q1 2024.
Basic Fit created more FDI projects in 2023 compared to any other year between Q1 2019 and Q1 2024.
Other leading FDI project generators in the leisure and entertainment industry include Exhibidora Mexicana Cinepolis, The Void, Golf Digest Online and Real Betis Balompié.
The US is the leading source market for outbound leisure and entertainment greenfield FDI projects. The country accounts for 22.9% of total outbound leisure and entertainment investment projects. There have been 67 unique parent companies from the US that have announced leisure and entertainment FDI projects between between Q1 2019 and Q1 2024.
To further understand the top leisure and entertainment FDI companies, access GlobalData’s Top leisure and entertainment Foreign Direct Investment Companies report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s FDI Projects Database records greenfield FDI throughout the world in real-time. The data can be used to analyse company cross-border expansion activities as well as identify industry, thematic and geographic trends.
